Levellr, the leading AI insights platform helping brands and game studios understand and monitor Discord, next-generation communities and user voice data, has secured $2.5m of funding in a round led by Fuel Ventures. 

The raise included investment from industry leaders in the video game sector including Mark Pincus’ Workplay Ventures (Zynga Founder), Bing Gordon (Duolingo & T2 board member), Frank Gibeau (CEO Zynga), Phil Mansell (former Jagex CEO), Simon Hade (Space Ape founder), Norman Cheuk (ex-Microsoft executive) & Playformant.

They join a wide roster of existing games industry notaries who have previously invested in Levellr such as Mitch Lasky (Benchmark Partner), Owen Mahoney (ex-Nexon CEO), Dylan Collins (SuperAwesome founder), Mika Salmi, Matt Bilbey (former EA Executive) and Rich Barnwell (Digit founder).

As Discord has become one of the most important communities, global brands and games companies need enterprise-grade tools and services to support real-time user insights.  

Levellr unifies user conversation and engagement signals from the newest generation of social platforms such as Discord to provide real-time intelligence on critical events to support product, live ops, game design, community and support teams. With community increasingly becoming a commercial driver of consumer revenues, Levellr has seen growing demand for its enterprise products, doubling revenue in back-to-back years. 

With brands facing rising acquisition costs, fragmented audiences and growing pressure on retention, one channel has become mission-critical: community. Millions of players now spend more time on Discord than in traditional social networks - yet for most companies, Discord, and other next-generation online community platforms, remain a black box. As a result, companies are missing out on critical audience feedback and insight that creates opportunities to improve products, engagement and commercial performance.

Levellr’s platform turns raw, fast-moving community conversations into clear, actionable insight. It listens to player discussions across Discord and other next-generation platforms to provide real-time intelligence on critical events to support product, developer relations, community and support teams. 

Founded by Tom Gayner and Ben Barbersmith in 2021, Levellr reflects the founders’ experience at YouTube, Octagon and MyCujoo, addressing the community and audience challenges they saw first-hand.

Levellr is already used by leading gaming and consumer companies including Epic Games, Krafton, Scopely, YouTube and Google, to assist with: 

1. Data Fragmentation & Lack of Context: Unifying community and player voice data with product KPIs to contextualize the "why" behind changes in telemetry and monetization data. 
2. Signal-to-Noise & Prioritization: Reducing the difficulty distinguishing true impact from isolated noise, memes and negativity. Product teams can evolve from over-or underreacting to viral posts due to a lack of volume context, segmentation and representativeness to support when to act, quantify behavioral impact, and predict churn.
3. Reporting Latency: Removing slow, manual reporting cycles which were causing crucial insights to arrive too late for product and live operations. 

As community increasingly drives commercial retention and revenue, demand for Levellr’s enterprise platform has accelerated, with the company doubling revenue in back-to-back years.

The new funding will support Levellr’s next stage of growth, building data infrastructure that allows customers to unlock deeper user insight which can then be combined with Leveller’s agentic solutions that can proactively provide insight-based recommendations. These increased data insights and recommendations will enable teams to respond faster, supporting product and marketing goals.