Don’t invest unless you’re prepared to lose all your money.

These are high-risk investments and you are unlikely to be protected if something goes wrong.

Risk summary for non-readily realisable securities which are shares:

Last updated: 15 April 2024 | Estimated reading time: 2 min

Due to the potential for losses, the Financial Conduct Authority (FCA) considers this investment to be high risk!

What are the key risks?

1. You could lose all the money you invest

If the business you invest in fails, you are likely to lose 100% of the money you invested. Most start-up businesses fail.

2. You are unlikely to be protected if something goes wrong

The business offering this investment is not regulated by the FCA. Protection from the Financial Services Compensation Scheme (FSCS) only considers claims against failed regulated firms. Learn more about FSCS protection here.

Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA-regulated firm, FOS may be able to consider it. Learn more about FOS protection here.

3. You won’t get your money back quickly

Even if the business you invest in is successful, it may take several years to get your money back. You are unlikely to be able to sell your investment early. The most likely way to get your money back is if the business is bought by another business or lists its shares on an exchange such as the London Stock Exchange. These events are not common. If you are investing in a start-up business, you should not expect to get your money back through dividends. Start-up businesses rarely pay these.

4. Don’t put all your eggs in one basket

Putting all your money into a single business or type of investment, for example, is risky. Spreading your money across different investments makes you less dependent on anyone to do well. A good rule of thumb is not to invest more than 10% of your money in high-risk investments. Read more about it here.

5. The value of your investment can be reduced

The percentage of the business that you own will decrease if the business issues more shares. This could mean that the value of your investment reduces, depending on how much the business grows. Most start-up businesses issue multiple rounds of shares. These new shares could have additional rights that your shares don’t have, such as the right to receive a fixed dividend, which could further reduce your chances of getting a return on your investment. If you are interested in learning more about how to protect yourself, visit the FCA’s website here.

Please find the PDF version here.

The Fuel Ventures Funds' Portfolio of companies

Some of the most exciting Vertical AI, Software & FinTech companies

  • Seed (EIS)
  • Pre-Seed (SEIS)
Seed (EIS)

World's first maritime neobank — digital challenger bank serving the trillion-dollar global shipping industry with B2B lending and financial services.

Supercharges conveyancing searches — maintains a live national property constraints database, making searches instant and increasing lawyer capacity by 40%.

Two-sided marketplace connecting construction material customers with suppliers — 8% commission on every order placed through the platform.

Social commerce platform enabling brands and influencers to sell customised on-demand products globally, handling orders, payments, production, logistics and support end-to-end.

Suite of marketing solutions helping brands acquire customers and first-party data, personalise marketing to drive conversion, and build brand loyalty.

Leading e-commerce marketplace offering buyers and sellers a fair, transparent approach — does not hold stock or compete with its own sellers.

Revenue capital provider — funds businesses up to £1M to invest in revenue growth, repaid as a share of revenue with a flat fee and no equity dilution.

Makes companies' finance and admin department turn-key and autonomous — bookkeeping, payroll, expenses, tax, CoSec compliance and accounts production through a single login.

Cloud-based SaaS empowering financial institutions to build and operate complex, bespoke indices and portfolios with unprecedented scale, speed and precision.

AI-powered healthcare platform streamlining delivery — enables proactive patient health management and seamless communication with healthcare professionals.

Control layer for enterprise payment management — modular, provider-agnostic infrastructure giving global businesses complete visibility, flexibility and cost efficiency across their entire payment stack.

Offers delivery franchises to kitchen operators — fully-serviced virtual food concepts including branding, listings, suppliers, recipes, packaging, training and tech.

Customer experience platform providing retailers with engaging, on-brand post-purchase order tracking that drives revenue and reduces customer service calls.

Disrupting wealth management with low-cost, diversified investments — SIPP, ISA and GIA wrappers, with private markets, Lombard lending and AI-powered financial guidance launching in 2025.

Web-based SaaS enhancing employee referral programmes — simplifies the referral process, drives engagement through gamification, and delivers higher-quality hires.

Automation engine for admin-free clinical trials — smart software safely automating back-office admin across the full trial lifecycle for patient engagement and trial management.

Sales acceleration SaaS helping companies convert online traffic into qualified leads via intelligent automatic callback technology, increasing website conversions by up to 4,000%.

Digital value infrastructure enabling individuals and businesses to pay and get paid by anyone, anywhere, instantly through a purpose-built network.

CPQ software for services businesses — enables leading brands to close more deals, control what is sold and optimise profitability through fast, accurate, repeatable quoting.

All-in-one property and planning data platform automating the sourcing of off-market development opportunities, from searching and validation to contacting landowners.

Tech-logistics firm using machine learning to enhance large-item deliveries across Europe — AI-powered pricing, routing and batching partnered with IKEA, Homebase and Dulux.

B2B marketplace connecting enterprise clients with hand-picked, founder-led, award-winning creative and marketing agencies — one platform, one contract.

Legal practice management software.

Velocity Pay is a business aiming to create modern infrastructure to unify the world of fiat and digital assets.

Payments platform for e-commerce retailers enabling Real Time Payments via open banking — faster, cheaper and safer than card payments.

High-impact money toolkits helping consumers build credit, grow savings and take control of their money — improves credit scores through a subscription-based loan agreement.

Open banking solution for financial connectivity between company bank accounts and ERP systems — seamless bank feeds across 10,000+ banks globally, no CSV files required.

  • 1
  • 2
Pre-Seed (SEIS)

Generative AI platform automating the deal workflow of M&A advisors and PE/VC investors without exposing sensitive data

Fully digital insurance platform offering financial support in case of death, illness or accidents, embedded seamlessly into everyday digital products.

AI-native platform making the world's IP searchable and actionable for innovators — transforming how innovation is discovered, applied and commercialised.

Integrated financial management platform for the event industry — centralised budgeting, forecasting, expense management and approvals in one system.

Scalable, teacher-designed maths platform for Primary Grades 1-6 — full-curriculum Math Mastery, auto-marking and ML-driven analytics adaptable for global curriculums.

Makes developer on/offboarding and retention seriously simple — streamlines onboarding, improves retention rates and strengthens team success.

Accelerates digital transformation of local and regional car rental companies — enables eCommerce and online bookings so they can compete and expand their customer base.

Links appliances to consumers' energy accounts via universal API — enables manufacturers, energy companies and consumers to benefit from off-peak optimisation.

Simplifies remote sales by consolidating materials and actions into shareable flows — supports all media and integrations

Cloud-based software platform simplifying mobile robotics adoption for small-medium warehouses — reduces automation lead time from 12 months to 1 month.

World's largest B2B digital marketplace for fresh produce — streamlines supply chains, boosts efficiency and takes offline processes online.

Treasury software revolutionising currency workflows for SMEs — set target FX rates, attach payments, and reconcile accounts in just a few clicks.

Combines advanced ML scheduling with a user-friendly interface to transform outsourced vehicle deliveries into a reliable, efficient, and scalable solution.

Integrates with e-commerce and marketing platforms to enable tree planting, plastic prevention and carbon offsetting.

Hiking app for planning, sharing and tracking hikes — serves 200 million hikers worldwide from passionate enthusiasts to casual weekend warriors.

B2B SaaS connecting campsite owners directly with customers — seamless reservation and booking for campsites, with online booking tools for operators.

All-in-one home moving platform — the entire buying or selling journey done online, from choosing services to tracking progress from start to finish.

Central technology interface connecting to a hotel's other systems — delivers great front-end experiences for guests and staff via a marketplace-connected platform.

AI-powered self-service platform reducing customs clearance time from 30+ minutes to 3 minutes per declaration, at £5-10 per transaction.

Building the ad streaming infrastructure for XR and spatial computing — 3D content streaming technology enabling dynamic, interactive advertising inside XR applications via a simple SDK.

Debt optimisation platform benefiting users across all credit profiles — finds lower interest rates for good credit, optimises repayment plans for those without.

Combines physics-based simulators with deep learning to analyse structural integrity — identifies internal deformation and damage issues with 95.7% accuracy before they become catastrophic.

AI software suite for fibre network planning and construction — offers insights, streamlined project management and optimised resource allocation for telecoms operators.

Voice-first AI team member for estate agents that captures the 50% of inbound enquiries they miss — answers calls, qualifies leads, and triggers follow-up actions.

Predictive and agentic AI tackling critical water management challenges in Oil & Gas — real-time monitoring, anomaly detection and automated decision-making for upstream operators.

Digitises management consulting client engagement — intelligent agents enhancing productivity, automating time-consuming tasks and deepening analytical capabilities in data-heavy projects.

World's first postal sperm test kit — lab-grade semen analysis and expert guidance to help individuals take charge of their fertility from the privacy of home.

InsurTech platform providing flexible and embedded insurance for the self-employed and SMEs — instant pricing, fully digital portal, and jargon-free insurance bundles.

Health company focused on eating disorders — program combining neuroscience-based micro-interventions, personalised health data insights and structured community groups.

RegTech platform using AI agents to automate and simplify second-line compliance operations — horizon scanning, policy management, ad reviews and gap analysis in one environment.

Design-time governance platform for AI systems — embeds safety, compliance and risk controls directly into how AI is designed and approved, generating evidence for the EU AI Act.

Digital freight platform transforming long-haul trucking into a relay-led model — cuts transit times by 50-70%, reduces costs, and lets drivers return home daily.

Simplifies listing creation for third-party e-commerce platforms like Amazon and eBay — automates title adjustments, categorisation and attribute matching to each channel.

Building sustainable AI infrastructure for the inference economy — shifts compute from data centres to end-user hardware, cutting costs by 90%.

AI-powered marketplace upskilling university students and companies in AI, entrepreneurship and design thinking.

Home energy optimisation company helping households electrify and decarbonise faster and cheaper — boosts the efficiency and economics of solar, batteries, EVs and heat pumps.

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